We provide comprehensive, end-to-end solutions across the pharmaceutical value chain, aimed at enhancing internal capabilities – from manufacturing plant setup to achieving commercial and operational excellence.

Additionally, we leverage deep insights from external factors such as an evolving market landscape, stakeholder ecosystems and competition, to support organizations in navigating complex business challenges to become market differentiators through competitive intelligence leading to sustainable growth and profitability.

Custom Offerings

Consulting Services for Strategy Formulation and Competitive Intelligence

Advanced Data Analytics for developing robust and dynamic dashboards for Marketing, Sales and Sales Force Deployment

Datasets for Competitive Sales Force Benchmarking

Quantitative and Qualitative Surveys

Primary Market Research

HCP, Subject Matter Expert and KOL Connects

Strategy Formulation, Competitive Intelligence & Data Analytics

Manufacturing Excellence

  • API Manufacturing
  • Formulation Manufacturing
  • Regulatory & Audit Compliance for Mfg. Plant

Commercial Excellence

  • Generic Product Launch and Entry Strategy
  • Go-to-Market Strategy
  • Brand Monitoringt
  • Medical Communication
  • Product Positioning
  • Pricing Strategy
  • Feasibility Assessment
  • M&A Advisory
  • EXIM Advisory
  • Business Analytics
  • Patent Expiry Assessment

Operational Excellence

  • Supply Chain Benchmarking
  • Distribution Benchmarking
  • Sales Force Effectiveness
  • Channel Strategy
  • Cost Optimization

Stakeholder Analysis

  • HCP Prescription Behaviour and Brand Perception Mapping
  • Customer Purchase Behaviour
  • Key Purchase and Switching Criteria
  • Key Influencers and Decision Makers
  • Patient Journey
  • Treatment Pathways

Market Landscape

  • Opportunity Sizing
  • Key Market Trends
  • Grow Drivers and Growth Inhibitors
  • Regulatory Landscape

Manufacturing Excellence

End-to-End Manufacturing Setup Support

Expert guidance for identifying the right niche and market for setting up pharmaceutical manufacturing facilities.

Comprehensive feasibility studies and site assessments to evaluate viability.

Assistance with project execution — from planning to operational handover — anywhere globally.

Formulation Manufacturing & Market Benchmarking

Complete project management for establishing manufacturing setups across various dosage forms.

Technology guidance tailored to the specific dosage forms

Specialized support in dosage form-specific challenges (e.g., oral solids, injectables, topicals).

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Commercial Excellence

Feasibility Assessment

Evaluate market potential, product market fit, operational readiness, and regulatory viability to guide strategic investments and portfolio expansion.

Product Launch & Entry Strategy

Optimize launch planning and market entry with tailored
strategies that align with regulatory, commercial, and
competitive landscapes.

Go-to-Market Strategy

Design and implement integrated go-to-market models that accelerate access, adoption, and scalability across key geographies.

Operational Excellence

Supply Chain Benchmarking

Evaluate supply chain performance against industry peers to identify gaps and drive operational efficiency.

Distribution Benchmarking

Assess distribution models to optimize reach, cost, and service levels in line with industry best practices.

Sales Force Effectiveness

Enhance sales productivity through data-driven evaluation of team structure, field force deployment, reach, coverage, salary, incentives, HCP communication and performance metrics.

Stakeholder Analysis

HCP Prescription Behaviour and Brand Perception Mapping

Analyse prescribing patterns, brand preferences, and decision drivers for HCPs to shape engagement strategies.

Customer Purchase Behaviour

Uncover buying patterns and preferences of institutional
and retail customers to adapt go-to-market and pricing approaches.

Key Purchase and Switching Criteria

Identify key factors that influence initial purchase decisions and brand-switching behaviour among prescribers and buyers.

Market Landscape

Opportunity Sizing

Evaluate market potential across geographies, segments, and therapeutic areas to support portfolio planning, investment decisions, and market entry strategies.

Key Market Trends

Track macro and micro-level trends including innovation
pipelines, competitive shifts, and pricing evolution to anticipate future market direction.

Growth Drivers and Inhibitors

Analyse the critical factors propelling or constraining growth such as demographic shifts, policy reforms, payer dynamics, and technological advancements.