Stakeholder Analysis

HCP Prescription Behaviour and Brand Perception Mapping

Analyse prescribing patterns, brand preferences, and decision drivers for HCPs to shape engagement strategies.

Customer Purchase Behaviour

Uncover buying patterns and preferences of institutional and retail customers to adapt go-to-market and pricing approaches.

Key Purchase and Switching Criteria

Identify key factors that influence initial purchase decisions and brand-switching behaviour among prescribes and buyers.

Key Influences and Decision Makers

Map influence hierarchies among HCPs, payers, pharmacists, and procurement heads to gain insights on key purchase influences

Patient Journey Mapping

Track the patient journey from diagnosis to treatment adherence, identifying key gaps for delays in patient journey

Treatment Pathways

Understand standard-of-care protocols, therapy sequences, and decision nodes to align product positioning with real-world clinical practice.